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We all recognize the groundbreaking changes technology has brought to most industries. But most middle-sized companies do not have the recourses for research and development.
What will work?
All the new digital tools out there are exciting but can seem overwhelming at the same time. Which one works for your company? Is it truly revolutionary or just a cool gadget? Is it worth investing in, or will there be a new, fancier toy in a few months, making our investment obsolete?